ALLways
‘ALLWAYS’ is a project that tries to tackle the problem of the fast fashion industry. I made sustainable clothing that lasts a long time, has little impact on the environment and responds to the consumer's need to always want 'something new'. It contrasts with mass production in the fashion industry, where every six weeks a new (cheap) collection can be found in the major fashion chains, because of this a piece of clothing is only worn seven times on average.‘ ALLWAYS’ clothing consists of one basic model that is gender neutral, so that no distinction is made between men and women and everything in between. The concept consists of several easy-to-connect components. By means of the many press button options, endless combinations can be made so that the clothing can be adapted again and again to your own style and circumstances. ‘ALLWAYS’ is multifunctional and challenges the consumer to be creative with clothing.